"Safe is Risky"
Seth Godin talks about "safe is risky". I heard this before. Steve Pavlina has talked about "how to earn 10000 in one hour" and Robert Kiyosaki advocates abandoning 401k safenet.
Sounds paradoxical, the truth of such phrases lie in a shift in logics. Both "safe" and "risky" talks about "danger". The former stays away from danger while the latter is easy to get into danger. However, the truth of "safe is risky" comes when you are not looking at "danger" but rewards, such rewards that only a very small portion of elites are getting. You can't possibly to play safe to become elite.
Sounds paradoxical, because it is a paradox, for the majority of us -- non elites. The fact that some can become elite is exactly because most of us can't become elites. And therefore, for most of us, danger is much closer than big rewards jackpot. When you looking at the danger, safe is safe and risky is risky. Can you afford the risk?
We all want to, and believe we are elites, consciously or unconsciously. Dale Carnegie says that "feeling importance" is our basic need. Naturally, we are inclined in over-looking danger and focusing on elite rewards. I was such an addicts. Well, most of us need a second conscious to remind us that we are much more easier to slip to the danger side than reaching that rewards.
PS: Apparently I was talking completely different subject than what Seth Godin was talking about. As to getting blog traffic, dependending of the intention, if the only goal is just getting some decent traffic and not for the elite goal, doing what statistics tell you to do is very safe and smart. If you are aiming at become an elite blogger, doing it the "risky" way is the only chance -- although the majority of us will not become elite blogger, no matter what. Well blog faithfully, at least you won't think your blog is trash by yourself :).
PPS: While I am on Seth Godin, he published a list of 50 "rules" to get blog traffic. Of course he meant for humor. The real golden rules are coming from statistics, not from a few elites. To get real useful statistics, we need treat statistics scientifically, that is not to trhrowaway any "bad" data when doing the statistics. In blogging specifically, we need include all blogsphere, not just the top technorati.
Sounds paradoxical, the truth of such phrases lie in a shift in logics. Both "safe" and "risky" talks about "danger". The former stays away from danger while the latter is easy to get into danger. However, the truth of "safe is risky" comes when you are not looking at "danger" but rewards, such rewards that only a very small portion of elites are getting. You can't possibly to play safe to become elite.
Sounds paradoxical, because it is a paradox, for the majority of us -- non elites. The fact that some can become elite is exactly because most of us can't become elites. And therefore, for most of us, danger is much closer than big rewards jackpot. When you looking at the danger, safe is safe and risky is risky. Can you afford the risk?
We all want to, and believe we are elites, consciously or unconsciously. Dale Carnegie says that "feeling importance" is our basic need. Naturally, we are inclined in over-looking danger and focusing on elite rewards. I was such an addicts. Well, most of us need a second conscious to remind us that we are much more easier to slip to the danger side than reaching that rewards.
PS: Apparently I was talking completely different subject than what Seth Godin was talking about. As to getting blog traffic, dependending of the intention, if the only goal is just getting some decent traffic and not for the elite goal, doing what statistics tell you to do is very safe and smart. If you are aiming at become an elite blogger, doing it the "risky" way is the only chance -- although the majority of us will not become elite blogger, no matter what. Well blog faithfully, at least you won't think your blog is trash by yourself :).
PPS: While I am on Seth Godin, he published a list of 50 "rules" to get blog traffic. Of course he meant for humor. The real golden rules are coming from statistics, not from a few elites. To get real useful statistics, we need treat statistics scientifically, that is not to trhrowaway any "bad" data when doing the statistics. In blogging specifically, we need include all blogsphere, not just the top technorati.
posted by Hui Zhou at 8:16 AM
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